In September, Adobe acquired Marketo for a whopping $4.75 billion. Marketo is an account-based marketing automation business with 500 partners and 65,000 members. The merger will benefit both companies in areas where they show signs of weakness, but will it also hinder other growth capabilities?
Adobe ( Nasdaq: ADBE ) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments.
Then, why add Marketo engagement to Adobe Experience Cloud?
Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes.
What is Marketo marketing software?
Extensive marketing solutions : Marketo is a comprehensive marketing suite covering all the essentials modern brands need. Flexible: Marketo offers separate products for marketing automation, email, analytics, etc. so you can pay for what you need and forget about the rest.
Marketo Engage Pricing & Packaging Simple, capability-rich packages to help elevate customer experience and drive demand. SELECT Essential marketing automation and measurement Great for Growth Marketers.
With the acquisition now closed, Marketo CEO Steve Lucas will continue to lead the Marketo team as part of Adobe’s Digital Experience business, reporting to Brad Rencher. Adobe offers the industry’s only end-to-end solution for content creation, marketing, advertising, analytics and commerce.
With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform.
How much does marketo cost?
Starting at $895/month, Marketo is a great mid-range marketing automation tool for those requiring something that’s robust for a 100+ person organisation, but who don’t want to shell out $2,000/month+ for a tool like Eloqua. What is similar to eloqua?
Then, is Marketo worth the cost?
Pricing: Marketo has never been an affordable option but prices have increased rapidly over the years – and the company isn’t particularly transparent about the full cost of its platform. No CRM: Marketo doesn’t have a built-in CRM although it does integrate with a wide range of customer relationship management platforms.
Similar to Hub. Spot, Marketo’s tiered pricing is based on the number of contacts in your marketing database and the features and services included in your package, but there are no limits on the amount of emails you send or caps on any lead management features.
How to get marketo certified?
Marketo Certification is earned by successfully passing the Marketo Certified Expert exam. Marketo Specialist designations are earned by passing the Marketo Specialization assessments. Is the Marketo Certification Program open to the public?
No add-on products are included in the exam or this course. Best For This course is for marketing professionals who:.
CHECK IT OUT Stand out by demonstrating your knowledge, skills, and expertise Earning a Marketo Certification is a significant way to validate your Marketo skills. When you become certified, you join an elite group of marketing professionals who find certification boosts their career as demand for Marketo experts continues to grow.
The next thing we asked ourselves was: how do I become a Marketo certified expert?
Become a Marketo Certified Expert – Marketo Take the Marketo Certified Expert Exam Preparation course, designed to help you succeed in studying for and taking the MCE exam. View the schedule.
Description: The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices.