When an email has been marked as ‘Cleaned’ in Mailchimp, that means that either the last email sent to that address hard bounced or there have been multiple repeated soft bounces in a row.
Insycle connects directly to your Mailchimp account — so you never have to export and import the data to work on it — and changes made within Insycle can be pushed directly to your live Mailchimp database. Let’s take a look at some of the different ways that Insycle can help you to cleanse your Mailchimp data. Duplicates can be a huge problem.
Mailchimp is a great system for email marketing and one of the key benefits is that they handle lots of the heavy lifting – managing unsubscribed emails and emails that don’t exist – without you having to get involved. The one thing you do need to do regularly though is review your unsubscribes.
What is a ‘cleaned’ email in Mailchimp?
A ‘ cleaned’ email in Mail. Chimp means that during a few weeks or months (depending on the frequency you send emails at), that particular email has hard bounced or has had repeated soft bounces. A hard bounce is when the e-mail address no longer exists and causes Mail. Chimp to ‘clean’ it immediately by removing it.
Yet another query we ran across in our research was “What is a cleaned email address in Mailchimp?”.
A cleaned email address is as far as Mailchimp’s concerned, a dead email address and one that cannot be contacted. In most instances, this is because the email address either doesn’t exist, which is known as a ‘hard’ bounce, or it can’t accept any emails at the moment (it could be full), which is known as a soft bounce.
The cleaned Where an unsubscribe is someone saying they don’t want to hear from you, someone who’s address is ‘cleaned’ is someone saying they can’t hear from you. A cleaned email address is as far as Mailchimp’s concerned, a dead email address and one that cannot be contacted.
What are cleaned contacts in Mailchimp?
Those are cleaned contacts. This is a good thing because those are emails that you would likely want to remove from your list no matter what. The email reputation of your domain is nothing to play with. However, one thing to keep in mind about cleaned contacts in Mailchimp is the fact that typos are guaranteed to hard bounce.
One answer is that Emails aren’t sent to cleaned contacts and you are not billed in Mailchimp for cleaned contacts. There is therefore no need to remove cleaned contacts from your audience. Is there a way to send a ‘test’ email to ‘cleaned’ subscribers to see if any respondents open the email?
How many Soft bounces does Mailchimp allow for cleaned emails?
To be clear, Mailchimp allow between seven and 15 soft bounces before the email address is marked as “Cleaned” (not three soft bounces). You could always add a segment criteria to filter out contacts that haven’t opened for, say, a period of time.
If it’s a hard bounce, Mailchimp will move these email addresses to the Cleaned section where it means that you won’t be able to send email marketing campaigns to them. Soft bounces happen when there’s a temporary email deliverability issue to an email address which might be due to the recipient’s mailbox being full.