Search Console offers tools and reports for the following activities:
Confirmation that Google can locate and crawl your website. Fixing indexing problems and re-indexing requests for new or updated content. Analyzing Google Search traffic data for your website: how frequently your site shows up in Google Search, as a result of which search queries is your site shown, how often More items.
This of course begs the question “What is Google Search Console and why should you care?”
After all, Search Console provides you with all sorts of incredibly detailed information and insights about a site’s performance. Google doesn’t want to hand that kind of information over to anybody who asks for it. Adding a site to Search Console is a very simple process. First, log into your Search Console account.
What is Google Search Console (GSC) and how does it work?
Google Search Console is a free service provided by Google that helps you analyze, maintain, and improve your site’s presence in the search engine results pages (SERPs). The purpose of the tool is to enable website owners, marketers, and SEO experts to understand how Google perceives their websites.
You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Why is this tool so useful to website owners and administrators, including to hoteliers?
Google Search Console provides multiple tools and pages for the website owner, some of which are applicable to all websites, other pages are for specific websites, such as online shops, etc. Let’s explore some of the more useful pages for hotel website owners.
What are impressions in google search console?
Impressions, as reported by Google Search Console, include any keyword you might happen to rank for – even if you never thought of it. Even “search visibility” trackers like SEMRush, Ahrefs, Sistrix, and Searchmetrics have a limited corpus of keywords, often biased heavily towards high volume terms.
Impressions are the number of times your pages have appeared in Google searches for a query. To check to see if this applies to you, go to the Google Search Console. There, you can see the pages that rank (landing pages) and see their click-through rates.
If a single search element contains several links (as many do), impressions are counted by URL or by property, depending on your view in the Search Analytics report. For example, here is a Knowledge Graph card with several image and text links:.
What are clicks and impressions in Seo?
Clicks, impressions, and position are assigned to the URL that users are directed to (even if that’s not the one shown in the SERPs). The example Google provides is when the display URL might not show a separate mobile URL (m-dot) that a user could end up visiting after clicking through a listing in the SERPs.
Impressions: How often someone saw a link to your site on Google. Depending on the result type, the link might need to be scrolled or expanded into view. See more details below. Clicks: How often someone clicked a link from Google to your site. See more details below.
What is an impression and how is it recorded?
An impression is recorded whenever a link URL appears in the search results pages for a user. When a page from the search results is opened, an impression is recorded for the URL which the search snippet points to.