Soft bounces typically indicate a temporary delivery issue and are handled differently than hard bounces by Mailchimp. When an email address soft bounces, it will immediately display as a soft bounce in the campaign report.
What is a bounce in Mailchimp?
This page is now available in other languages. When an email cannot be delivered to an email server, it’s called a bounce. The email server will generally provide a reason for the incident, and Mailchimp uses those reasons to determine how to treat that email address. We categorize bounces into two types: hard bounces and soft bounces.
What is a soft bounce in email?
Soft bounce emails are messages that reach your recipients’ email server but bounce back as undelivered. A few issues that can cause email soft bounces are a full recipient inbox, an offline server, or your email file sizes are too large.
Also, what is a soft bounce in email marketing?
A soft bounce in email marketing refers to an email that gets as far as your recipient’s mail server but bounces back undelivered before it gets into the inbox. A soft bounce is a temporary deliverability issue as opposed to a hard bounce which is a permanent deliverability problem (and these contacts should immediately be removed from your list).
What does it mean when an email bounces?
When an email is rejected by an email server, it’s called a bounce. There are different types of bounces that depend on the reason the email bounced. These details can be found in your email campaign report. It’s a good idea to keep a close eye on your bounce numbers to be sure your campaigns are reaching your subscribed.
When an email address soft bounces, it will immediately display as a soft bounce in the campaign report. If an email address continues to soft bounce in additional campaigns, the address will eventually be considered a hard bounce and cleaned from your audience.
What is the difference between Soft bounces and hard bounces?
Soft bounces are usually temporary problems with email addresses which are valid. Hard bounces are from invalid email address and have to be cleaned from our email list. * Bounce Rate: The percentage of the total emails sent that could not be successfully delivered to a recipient.
Hard bounces happen when an email can’t be delivered. This can be caused by an invalid email address or an unexpected error during sending. Soft bounces are recognized by the email server, but are returned to the sender for a variety of reasons. This can include issues like the mailbox being full or temporarily unavailable.