How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources, to the number of hits per month, Google Analytics offers excellent insight into users behavior, and collects valuable user data in real time.
Again, by default – the Google Analytics tracking code does all of this for you quietly behind the scenes. It captures all of the information listed above, puts it into the correct order, and sends it off using the Measurement Protocol. The Measurement Protocol can be implemented in just about any environment.
The default information from Google Analytics gives you information about the page, the browser, and the user – but you aren’t limited to this basic user information! If we know more about the page or the user, we can customize the information we send in order to collect more comprehensive data.
One of the next things we wondered was, does Google Analytics store data about what consumers do?
Yes, Google Analytics does store data about what consumers do. Specifically, they help a specific website (e. g. theknot. com) or mobile app (e. g. Uber) owner collect data about what their visitors/customers are doing in the website or mobile app:.
Because Google Analytics uses anonymous tracking, it doesn’t allow you to deeply track user-level interaction. For some sites, especially those that require users to sign up and log in, it’s important to understand how individual users move from page to page. It’s similarly important to know or how one session differed from another.
In the context of Google Analytics, a store visit is the estimated number of people who visited your physical store or location (within 30 days) after visiting your website. The store visits are reported as a metric in various Store visit reports in Google Analytics:.
What data does Google Store on your phone?
Google store your almost all data like all picture, videos, contacts, locations, documents, search history, download history and many more. Few days before facebook is in the news for leaking there more than 50 carore users personal data.
Where does google analytics get its data from?
Google Analytics acquires user data from each website visitor through the use of page tags., a java Script page tag is inserted into the code of each page. This tag runs in the web browser of each visitor, collecting data and sending it to one of Google’s data collection servers. Where Can Google Analytics collect data from?
One frequent answer is, The analytics script collects a lot of information about a visit to your site, from the page they visit (utmdt) to the resolution of the computer screen it was viewed on (utmsr). Not all parameters are sent with each page load; for example, ecommerce data is only sent on pages where it is relevant.
The data in the Google Analytics demo account is from the Google Merchandise Store, an ecommerce site that sells Google-branded merchandise.
How do I send data to Google Analytics?
With Universal Analytics, we can now send data into Google Analytics from any internet-enabled device by simply following a specific set of instructions, called the Measurement Protocol. Parameters are added to the Measurement Protocol in order to further customize the information GA receives.
How can I see what information was sent to Google Analytics?
A list of /collect requests in the Universal Analytics. You can see this data being transmitted to Google Analytics on the Network tab of your browser’s developer tools, or you can use Chrome extensions like GA Debugger and Tag Assistant to see what information was sent to Google Analytics. We have a great post about these types of tools!
How do I Manage Data Retention in Google Analytics 4?
For web properties: In the PROPERTY column, click Tracking Info > Data Retention. For web properties: User and event data retention: select the retention period you want.
One answer is, Keep in mind that standard aggregated Google Analytics reporting is not affected. The user and event data managed by this setting is needed only when you use certain advanced features like applying custom segments to reports or creating unusual custom reports.