Use the Remove Outdated Content tool to have Google update search results for pages or images that no longer exist, or pages that have removed important (sensitive or critical) content. Use this tool if you do not own the search result page. (If you own the page, you can ask Google to recrawl the page or hide the page.).
In order to keep results relevant and useful, Google updates its search systems frequently. In 2010, the search engine made 350-400 changes, averaging about one per day. However, in 2018, Google made 3,200 changes to its search system – averaging multiple changes per day.
Why do google search results vary?
The main reasons for users getting varying results in Google are location, personalisation and algorithm variations. Google’s aim is to deliver the most accurate and relevant results for each individual search engine user, so the variations are entirely intentional.
One way to think about this is google seeks to provide the best results for individual users. This means that they want and expect search results to be different from person to person and that people searching in the same office may see different search results.
How to improve the quality of Google search results?
Knowing in advance that Google search results vary helps remove any confusion. Using the filters located directly below the search box can also be quite useful. Especially the Time setting under the Tools button. This will allow you to filter by Past hours, Past 24 hours, Past week/month/year.
One more inquiry we ran across in our research was “Why are my pages showing up higher in Google search results?”.
Pages that you visited from the links in the results Google returned will start to show up more and more in your results, frequently moving higher on the page and occasionally creating a false impression that a website page is ranked higher than it actually is.
How does Google search work?
In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for. To help you find what you’re looking for quickly, Google provides results in many useful formats.
This begs the query “How google search algorithm works?”
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based several factors, including how many times the keywords appear on the page.
As we speak, Google is using web crawlers to organize information from webpages and other publicly available content in the Search index., and search algorithms. Google ranking systems sort through hundreds of billions of webpages in the Search index to give you useful and relevant results in a fraction of a second.
These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings.
By watching what you search for and what you click on in search results, Google can learn that you favor particular sites and will provide you with the most relevant and useful search results possible. So if you often search and click on links from Amazon that appear in Google’s search results, over time, Google learns that you really like Amazon.
What happens when a page is no longer available on Google?
If the page is no longer available, it will no longer appear in Search results. If the page is still available but changed, it will remove the snippet and cached result from Search results, but both will be refreshed the next time Google’s crawler visits the page. Until that time, the page can still appear in Search results.