Emails sent through email service providers like AWeber or specifically Mailchimp go to the promotional tab because most people use them to send out marketing emails. Gmail automatically detects these keywords and blocks the email from landing into the primary inbox.
When we were researching we ran into the inquiry “Why do my emails go in the promotions box?”.
Some authors claimed this is the reason why your emails go into the promotions box. 84.5% of the messaged triggered as promotion land in the promotion tab, out of which only 19.2% are read, which is lowest among all the tabs. This itself proves that landing in the primary inbox is much more significant for your product or service than you think.
So, how do emails end up in the promotions tab?
My understanding is that emails will end up in the promotions tab based on the content of the email as davidpham has said. You can try and follow some rules to help make your emails less promotional – but don’t forget not everyone reads their Gmail from the web based email client.
How does Gmail promotions work?
When a user goes through their emails, they want the most relevant information at the top of their inbox. Thus every email received on Gmail goes through the filter where it checks if the email is sent to promote something. In such a case, the email is categorized in the Gmail promotions tab.
How do I Make my emails look more personal in Mailchimp?
If your Mail. Chimp campaigns regularly go to promotions, use the methods above to make your emails look and sound more personal. For example, you can place the unsubscribe link below your signature or try a tool like Litmus to check where your email will go. How do I disable the promotions tab on Gmail?