The main reason why emails are sent in the “Promotions” tab is that they look like promotions (commercial offers). They contain promotional phrases such as “Buy Now” or “Don’t Miss This Opportunity” and this is not usually how friends talk to each other.
This is the reason why your emails go into the promotions box. 84.5% of the messaged triggered as promotion land in the promotion tab, out of which only 19.2% are read, which is lowest among all the tabs. This itself proves that landing in the primary inbox is much more significant for your product or service than you think.
When a user goes through their emails, they want the most relevant information at the top of their inbox. Thus every email received on Gmail goes through the filter where it checks if the email is sent to promote something. In such a case, the email is categorized in the Gmail promotions tab.
Another thing we asked ourselves was, why are my emails not showing up on Google promotions?
The biggest red flag for Google’s organizational algorithm is how much extra stuff the email contains. Emails that would never get flagged for the Promotions tab are correspondence-based business or personal emails. These are typically text only, but could include an attachment or two.
How to avoid Gmail promotions tab?
To make sure your emails avoid Gmail Promotions tab, the email should appear as if it’s written and send manually to create a one to one conversation rather than blasting with beautiful HTML tags. If your campaign requires a beautification, keep the HTML to a bare minimum.
Why do you get spam in your gmail?
You must have noticed that some emails get flagged as spam in Gmail. There are a few reasons for this: This aspect is particularly relevant for email marketing that many companies use to sell their products and services. The problem arises when they don’t ask the recipients for permission to send commercial emails.
Here is what our research found. one prime reason Gmail may mark messages as Spam is due to non-compliance with their Bulk Senders Guidelines. Do not go by the title of the article as it is a misnomer and applies to all external domains sending to Gmail recipients. You can also use the links below to troubleshoot:.
Regardless of your method, once you mark an email as spam, it goes to your Spam folder, which is cleared of its content after a month. You can re move emails from the spam folder by unmarking them as spam or deleting them. You can access the Spam folder from the side menu on your Gmail account.
Yet another inquiry we ran across in our research was “Why do emails end up in the spam folder?”.
The emails that usually end up in the spam folder are the ones coming from services you subscribed to (the solicited ones) or those sent by scammers who want to lure you in and trick you for your money (the unsolicited ones). Read on to learn more about the particular reasons why emails end up in the spam folder and how to unsubscribe from them.
Another frequent question is “Why are my emails being flagged as spam?”.
If numerous individuals and businesses are using the same IP address, they can all be flagged as spammers even if just one of them sends a spam email. As a result, your emails may end up in your recipient’s spam folder, even if you have never sent a spam email.
According to Litmus research, around 27% of all emails are opened in Gmail, and with over 1.8 billion users, this platform remains one of the most used email services in the world. Considering how popular it is, it’s not surprising that spammers often attack Gmail users.
How do I move unwanted emails to spam in Gmail?
If you want to move unwanted emails to spam in Gmail, you can either report the emails or block them. Although both options send the emails to your spam folder, Report Spam doesn’t get rid of the spam address for good — it just moves the existing email to spam. Block ensures you don’t get any future emails from the address, too.
A question we ran across in our research was “How do I get rid of spam in Gmail?”.
You open the message in spam and read the reason Gmail lists for why it was put in Spam. It’s listed at the top of every messages Gmail puts in spam. You didn’t answer my middle question above. You can also try going to Settings-> Filters, make filters for a couple of the senders (as a test) using the “Never send to spam” option.
What happens if a suspicious email is sent to my Gmail?
Note: If Gmail identifies a message as potentially suspicious, it can be rejected or sent to spam, even if the sender is in your allowlist. Tell your trusted customers, suppliers, and others to authenticate their sent email. Google recommends using these email authentication standards.