And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.
1) Google Analytics doesn’t allow you to store most kinds of personal data In its processing terms. Google forbids users from collecting all types of personal data other than: Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers.
One of the next things we wondered was does the standard Google Analytics setup comply with GDPR?
The answer is, No. It’s my understanding that the standard Google Analytics setup does not comply with GDPR. And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.
How does Google Analytics collect data?
The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request. Show activity on this post.
The next thing we wanted the answer to was what google analytics do?
In a nutshell, Google Analyticsis a free service for website analytics that helps website owners or admins view data related to their website traffic and activity. Use Google Analytics to sort and sift website analytics into dozens of different data dimensions and metrics, such as: Which pages they visit on your website.
How google analytics works?
Google Analytics collects information about your website using a tracking code. The code is made up of a programing language called Java. Script and it helps your computer to send and receive information with other computers connected to the internet.
Google Analytics can track the user or consumer journey, providing rich data around channels used, locations, and devices. These journeys can then be tracked through to on-site activity, goals achieved, and exit point, as well as returning visitors, which indicates loyalty.
These Google Analytics features are all about measuring the traffic and their flow on your site. This includes session durations, measuring bounce rates, and measuring new visitors and people who visit your site often; it also has the ability to show how your visitors come to the site and what phones or internet connections they use to access it.
The GA tracking code sends the information by requesting a very small file, /collect. It appends all the cookie data and information it just collected to the query string for /collect. This way, Google’s servers have a record of when a file was requested and all of the visitor information about that pageview.
So, how does Google Analytics work with JavaScript?
Google Analytics Java. Script Code When a visitor arrives at a page with tracking code, the code is executed by the browser. It collects information about the visitor’s browser and computer settings, like screen resolution, operating system, etc. The script’s visibility is pretty limited. It can typically only see what it’s told.
To get started with Google Analytics, you need to sign up and create an account. But that alone won’t be enough. You’ll also need to install Google Analytics directly on your website. That’s how the tool is able to track your data. The Google Analytics installation process will vary depending on the platform you’re using to power your website.
Should I avoid sending PII to Google when collecting analytics data?
Avoid sending PII to Google when collecting Analytics data. To protect user privacy, Google policies mandate that no data be passed to Google that Google could use or recognize as personally identifiable information (PII). PII includes, but is not limited to, information such as email addresses, personal mobile numbers, and social security numbers.
Is Google Analytics worth it for free?
For the vast majority of websites, the free version of Google Analytics is perfectly fine. Because of its functionality and widespread adoption in the market, Google Analytics is seen by many marketers as the single source of truth for website traffic, engagement, and conversion data.
How many websites use Google Analytics?
More than 50 million websitesworldwide trust this powerful and robust application. Any website can use Google Analytics to get a better understanding about what visitors are doing on the site. This free tool makes it easy to track and analyze crucial data.
Another simple way of verifying that Google Analytics is working on your website is to view the source code of your site and look for your tracking code. To start, you can use a keyboard shortcut to view the source code of your site.