How to Start a new Regular Email Campaign
Add Recipients for your new campaign
Define a Segment containing subscribers who will receive your campaign
Personalize the “To” Field in your campaign
Customize the From field
Write the subject line of your email campaign
Choose a template for your campaign’s email.
A question we ran across in our research was “How do I design an email campaign in Mailchimp?”.
Whether you’re an expert or a novice in email marketing, Mailchimp gives you tools to design beautiful campaigns. You can choose to work with the new inline email builder or use our drag-and-drop classic email builder. To design your email, navigate to the Content section and click Design Email.
What is an email campaign in Mailchimp?
An email campaign is any email that you send from Mailchimp to your subscribers. There are several different types of email campaign in Mailchimp, including the following: A Regular campaign is the fastest option and allows you to send a formatted email with images, buttons and videos.
If you leave any placeholder text unchanged, Mailchimp won’t let you send the email campaign. For the purposes of this lesson, I am going to make the following changes to the template that I have selected: Edit the text block (both the heading and the content. Add a button that will take the reader to my website.
By default, most Mailchimp templates include a campaign page link that goes to the browser-based copy of your email campaign. Depending on the template you work with, one of the following links may display in the preheader, and sometimes in the footer. View this email in your browser. Email not displaying correctly? View it in your browser.
This is one reason why it is a good idea to have just one Audience in your account. Click the Create button link at the top right of your Mailchimp screen. Choose Email from the list of campaign types. Choose Regular from the list of Email types. Enter the name of your new campaign. Only you will see this.
Can you resend a mailchimp campaign?
In the Mailchimp mobile app tap the Reports tab. Tap the name of your email campaign. Tap Resend to non-openers. When you’re ready, touch and hold the button to confirm. If you want to make changes first, tap EDIT and RESEND.
While it won’t change what your subscribers see, you can rename sent campaigns in your Mailchimp account. Have a question? Paid users can log in to access email and chat support.
How do I send a copy of an email in Mailchimp?
Log-in to mailchimp. Go to Campaigns. For the campaign you just sent, from the dropdown choose REPLICATE. This will create a copy of the email you had already sent. Use Edit Name and change the name of the new version (ex. “Friday Email_RESEND IF DID NOT OPEN”). Then click on Edit Recipients.
If you have a Mailchimp Standard plan or higher, you can also schedule your email. To change your plan type, visit the plans page in your account. If you’re ready to send the email to your subscribers, click Send. Then, in the Review Your Campaign modal, click Send Now to confirm your send. Your email is on its way!
Another common inquiry is “What does it mean when Mailchimp says “couldn’t send the email”?”.
One source stated this indicates that there are problems with the email that you must fix before Mailchimp will allow you to send the email. The issues section will look like this in the main campaign editing screen:.
How do I resend an unopened email in Mailchimp?
To learn how to resend unopened emails from the desktop version of Mailchimp, checkout Resend an Unopened Campaign. If your original unopened email campaign included a social post, resending it will re-post to the social channels you selected.
How do I resend an email campaign to a new subscriber?
Sometimes, you may want to resend an email campaign to new subscribers or to a segment of subscribers who didn’t open the message the first time. To do this, replicate the campaign and resend an exact copy. The Social Share feature posts the URL to your sent email campaign on Facebook or Twitter.
How does Mailchimp track who opened my emails?
Mailchimp will track each time your email is opened using what it calls an “invisible beacon” in your email campaign. This “beacon” is unique to each user that is send your campaign. In other words, Mailchimp can tell which users opened your email campaign, and how many times they opened it.